Aurelia Athletic Club is a luxury fitness brand concept focused on exclusivity and a

clean, modern aesthetic based on current contemporary athletic brands.  I built out a full

brand system that showcases membership cards, merchandise, and signage. The use of a

minimal color palette, refined typography, and simple layouts helps the brand feel

sophisticated. I chose not to create a separate logo mark and instead leaned fully into

typography. The wordmark acts as the identity, which keeps everything feeling clean and

intentional. It also makes the brand more flexible across different applications without \

adding clutter.