Lucky Club Social
Lucky Club Social is a fictional brand identity for a nightlife space. The “Lucky You” sticker set showcases cherries, lips, dice , a star and a sticker that says “Lucky you”. Even though a white border is typically used I wanted to leave it out and have the stickers completely blend in with the space and become one with their environment.
The “Lucky You” sticker is designed to be
broken apart and reassembled. The design
showcases a more personal interaction,
where placement and combination become
part of the experience. Whether clustered
together or spread across a surface,
the sticker encourages each person
to customize it however they please.